Iggy Fanlo
CEO
Iggy Fanlo joined as CEO of AdBrite in May 2006. Prior to joining AdBrite, Iggy was President and Chief Revenue Officer at Shopping.com. His tenure (1999-2006) ran from the pre-revenue days to over $200 million a year. The company completed an IPO in October 2004 and was acquired by eBay for over $650 million in August 2005.
Prior to his technology career, Iggy spent 15 years on Wall Street with Morgan Stanley and J.P. Morgan. As a Managing Director at both firms, Iggy held various positions, ending as the head of all US Dollar Securitized Debt Trading and Capital Markets. During his final fiscal year, Iggy’s department generated over $300 million in gross profits.
Iggy received a degree in Chemical Engineering in 1983 from Princeton University.
Philip J. Kaplan
Founder & President, Products
Philip oversees AdBrite’s product management and innovation. Prior to founding AdBrite, Philip founded several businesses including PK Interactive, a software company that developed Web-based applications for Fortune 500 clients including Toyota and Mead Paper. Philip’s personal sites have earned accolades including Yahoo! and Rolling Stone’s Site-of-the-Year, and #6 in TIME Magazine’s “Best of 2000.” Philip is a regular public speaker and is the bestselling author of F’d Companies (Simon & Schuster). He is on the board of the School of Information Studies at Syracuse University.
Gidon Wise
Founder & President, Technology
Gidon is responsible for AdBrite’s technology. He has a background in information systems, application programming, web development, and artificial intelligence. Gidon is a tennis fanatic and holds a Master of Computer Science from NYU.
Jim Benton
Vice President of Sales
Jim Benton joined AdBrite in December of 2004 as AdBrite’s Vice President of Sales. Jim is responsible for developing the advertising sales team, growing AdBrite’s network of sites, and driving online marketing and acquisition efforts.
Jim previously served as a Senior Director of Sales at IAC/Interactive Corp, where he managed sales and strategic partnerships for Ticketmaster, Match.com, Citysearch and Evite.
During Jim’s five years at IAC/InterActiveCorp, he also held the positions of Director of Sales Development for Ticketmaster Media Group and Director of Ad Programs for Evite. Joining Evite in 1999, he launched Evite’s first advertising program and developed successful guerilla marketing efforts in major metropolitan areas.
Jim, a native of California, began his career at AT&T and holds a Bachelor of Science in Commerce from Santa Clara University.
Bob Feller
Vice President of Finance
Bob Feller joined AdBrite in November 2006 as the Vice President of Finance. Prior to AdBrite, Bob was Vice President of Financial Planning at salesforce.com (NYSE: CRM). Bob joined salesforce.com in 2003 as Corporate Controller and helped to lead its successful IPO in 2004. Bob began his career as a CPA and has held a variety of corporate finance and accounting positions at Arthur Andersen, United Technologies, Compaq and Clorox.
Bob holds an MBA from the Ross School of Business at the University of Michigan and a BA in Economics. He is currently serving on the Alumni Board of Governors of Ross and as Treasurer of the Board of Trustees of the Jewish Family & Children Services of the East Bay.
Paul Levine
Vice President of Marketing
Paul Levine joined AdBrite as Vice President of Marketing in 2007, and is responsible for the company’s marketing and public relations programs.
Prior to joining AdBrite, Paul was VP/GM of the Local business at Yahoo!, where he managed Yahoo!’s yellow pages, local search, maps, events, classifieds, and real estate properties. He was responsible for product strategy, content development, advertising partnerships, and P&L and executive management for this rapidly-growing business unit.
From 1998-2003 Paul held a number of management positions at E*TRADE. As Vice President of Product Management, Paul led the evolution of E*TRADE’s brokerage product line, including the Power E*TRADE program for active traders. As Director of Online Marketing, he drove record-setting growth in online customer acquisition.
Paul holds an MBA from Stanford University and a BA from Amherst College.
Gonen Wilf
Vice President of Operations
Gonen Wilf joined AdBrite as Vice President of Operations in 2007, and is responsible for the company’s network and system operations and IT.
Prior to this, Gonen was Director of System and Internal Support at Check Point Software Technologies (NASDAQ: CHKP) where he was in charge of global network and system operations. In this capacity, he was responsible for its entire IT infrastructure, all data centers, and security. He also led the systems and IT integrations of four acquired companies into Check Point’s global network operations. During his eight years with Check Point, Gonen worked closely with the company’s R&D and Products division, where he participated in delivering many of Check Point’s products. Before working with Check Point, Gonen was employed at ChipX (Israel) Ltd., where he was in charge of IT and system operations.
Gonen holds a B.Sc. in Computer Science from the Technion, Israel Institute for Technology in Haifa Israel, and is also an officer (reserves) in the Israeli Defense Forces.
Daniel Issen
Vice President of Engineering
Daniel Issen joined AdBrite in February 2008 as Vice President of Engineering. Prior to joining AdBrite, Daniel managed application and data architecture at PayPal, managed development teams for PayPal Global Operations, was one of 4 enterprise architects responsible for eBay, was Chief Architect at NetSpend, and was the founder and CEO of Whetstone Logistics. At eBay, Daniel was responsible for all aspects of finding, including catalogs, attributes, and search. Daniel was the sole architect for Kijiji, eBay’s catalog system, blogs, and several of eBay’s motor related offerings. Daniel led the re-engineering of search at Mobile.de and tripled the performance of the system resulting in a net savings of a data center. Daniel designed and led the development of Deja.com’s precision buying service that was subsequently acquired by Half.com. Over the last 21 years, Daniel has worked on many highly available and horizontally scalable systems, most notably in the domains of search, financial systems, and operations research. Daniel holds a B.S. in computer science from the University of Texas at Austin.